LANE FOUR ATHLETICS / 1994

Athletic wear from the pool deck.

From the pool deck to the weight room to everyday wear. Swim-origin pieces for training, recovery, and the hours in between.

Editorial portrait of an anonymous athlete in minimalist black and greige athleticwear.
Athlete as image. Real competitors, shot outside the usual sports profile language.

Identity system

One brand, five usable marks.

Minimal wordmark for tees, sweats, jacket chest prints, and quiet navigation.

First drop

Pool. Lift. Live.

The first drop starts in swimming and keeps moving: warm-up layers for the deck, fleece for training and recovery, and quiet basics that still work away from sport.

LANE4

Track Jacket

A pool-deck shell that still works over sweats after training.

L4

Track Pants

Loose training pants for deck time, travel, and off-hours recovery.

LANE FOUR 1994 ATHLETICS

Sweat Set

Heavy fleece for warm-up, lifting days, and the walk home.

LANE4

Short Sleeve Tee

The daily layer: heavy, boxy, and quiet enough for anywhere.

L4 Deck Gym Short in Seal with long cream drawcords and L4A and 1994 thigh marks.
¥13,200

Deck Gym Short

Mid-length lined short with a long cream drawcord, black LANE FOUR rubber tag, and L4A / 1994 thigh marks.

Vintage Black / Seal / Mist Greige
4

Box Swim Brief

The anchor piece: real practice swimwear, stripped of teamwear noise.

L4

Swim Cap

A small community signal for practice, race day, and daily carry.

Editorial direction

Athlete as image.

LANE4 should show athletes beyond the usual sports-photo language: pool-deck discipline, weight-room repetition, and off-hours presence shot like fashion, not teamwear.

01

Real athlete before model.

02

Neutral expression, restrained posture, no arms-crossed profile photo.

03

Sport-specific details appear as texture, not costume.

Site skeleton

Editorial first. Product proves it.