wordmark / chest
Drop 01 / Product Design Board
From pool deck to weight room to daily wear.
Drop 01 starts with real swim use, then stretches into training, recovery, and the hours around sport. The marks stay quiet so the athlete, silhouette, and setting carry the image.
LANE FOUR
1994
ATHLETICS
wordmark / chest
short mark / cap / leg
symbol / swim
lockup / back print
Range architecture
Eight pieces, one boundaryless uniform.
L4-TRK-01
Outerwear
LANE4
front
LANE FOUR
1994
ATHLETICS
back
Track Jacket
Pool-deck shell with a street-clean back option. Wear over tees, sweats, or post-training layers.
L4-TRK-02
Bottoms
L4
front
1994
back
Track Pants
Loose deck-to-travel pant. The L4 mark stays low so the silhouette carries the attitude.
L4-SWT-01
Fleece
LANE4
front
LANE FOUR
1994
ATHLETICS
back
Sweat Top
Heavy warm-up and recovery fleece. The large lockup lives on the back, not across the chest.
L4-SWT-02
Fleece
L4
front
4
side
Sweat Pants
Wide fleece pant for lifting days and off-hours. Numeric 4 keeps the swim origin quiet.
L4-TEE-01
Tops
LANE4
front
L4
LANE FOUR
back
Short Sleeve Tee
Daily heavy layer with a quiet chest print and a long matte L4 rubber back-collar label.
L4-SHT-01
Bottoms
L4
front
1994
side
Training Shorts
The bridge piece: deck short, weight-room short, everyday short.
L4-SWB-01
Swim
L4
front
4
side
Training Box Swim Brief
Real practice swimwear with streetwear restraint: no racing graphics, no teamwear noise.
L4-CAP-01
Accessories
L4
black / white
4
off white / dark
Swim Cap
Practice-essential accessory that doubles as the smallest community marker.
Production notes
Signals, not slogans.
Front marks stay calm
Use chest, thigh, hip, cap front, or back neck. Let the garment feel wearable before it feels branded.
Back lockup carries image
`LANE FOUR / 1994 / ATHLETICS` belongs on sweat tops, selected jackets, hangtags, and editorial graphics.
Two ink systems
Dark ink on greige, off-white, and heather. White ink on black and charcoal. No accent color in Drop 01.
Swim stays real
The brief and cap must work in practice first. Their restraint is what lets the brand move outside the pool.