# LANE FOUR ATHLETICS Drop 01 Line Sheet

Date: 2026-07-06
Status: Vendor-facing draft
Use: Attach or link this with first vendor inquiries.

## Brand Summary

LANE FOUR ATHLETICS is a swim-origin athletic apparel brand built around `Pool. Lift. Live.` The first range should feel credible in real pool use, useful for training and recovery, and restrained enough for daily wear without looking like generic swim-team merchandise.

## Drop 01 Objective

Make enough samples to prove:

- Apparel silhouette.
- Logo scale and print feel.
- Swim cap and box swim brief credibility in real pool use.
- Whether the range can move from pool deck to weight room to daily wear.
- Editorial styling on real athletes.
- Whether the first drop can launch with two ink colors and limited neutral bodies.

## Identity Rules

| Mark | Use | Print Size |
|---|---|---|
| `LANE4` | Tee chest, jacket chest, small front marks | 90-120 mm wide |
| `L4` | Cap, swim brief, leg/hip marks, small goods | 45-75 mm wide |
| `4` | Alternate swim/campaign mark | 45-80 mm high |
| `LANE FOUR / 1994 / ATHLETICS` | Back print, hangtag, selected fleece | 180-260 mm wide |

## Color Rules

| Body | Print |
|---|---|
| Black / charcoal | Off white |
| Greige / natural / off white / heather | Dark charcoal |

No accent colors for Drop 01.

## Product Line Sheet

| SKU | Item | Body / Route | Colors | Mark / Placement | Priority |
|---|---|---|---|---|---|
| L4-TEE-01 | Short Sleeve Tee | United Athle 4411-01 control, China 260-300 GSM ODM pilot | Black, greige/natural | LANE4 chest, long L4 rubber back-collar label | A |
| L4-CAP-01 | Swim Cap | Custom silicone cap | Black first, off white later | L4 both sides | A |
| L4-SWB-01 | Training Box Swim Brief | Swimwear OEM | Black first | L4 wearer-left hip, optional 4 side mark | A |
| L4-SWT-01 | Sweat Top | United Athle 5763-01 | Off white/ash/black | Back lockup, optional small front LANE4 | A |
| L4-TRK-01 | Track Jacket | United Athle 7220-01 | Black, charcoal, grey/stone | LANE4 chest, optional back lockup | B |
| L4-TRK-02 | Track Pants | United Athle 7219-01 | Match jacket | L4 lower thigh | B |
| L4-SWT-02 | Sweat Pants | United Athle 5765-01 | Black, grey | L4 upper thigh | B |
| L4-SHT-01 | Training Shorts | United Athle 1880-01 | Black, sand/stone | L4 lower hem | B |

## First Sample Request

| Product | Request |
|---|---|
| Black tee | 2-3 sizes, white LANE4 chest |
| Greige/natural tee | 2-3 sizes, dark LANE4 chest |
| China ODM tee body | 1-3 pcs, 260-300 GSM, boxy body, L4 rubber-label option |
| Black silicone swim cap | MOQ or proof sample, white L4 both sides |
| Black box swim brief | OEM sample, white L4 hip |
| Off-white/ash hoodie | 2-3 sizes, back lockup |

## Attachments

- `assets/logo-lane4.svg`
- `assets/logo-l4.svg`
- `assets/logo-4.svg`
- `assets/logo-lockup.svg`
- `docs/production/logo-asset-pack.md`
- `docs/production/drop-01-production-spec.md`
- `docs/production/drop-01-sourcing-plan.md`
- `docs/production/drop-01-sample-request.md`
- `docs/production/vendor-outreach-pack.md`
- `docs/production/china-oem-small-lot-plan.md`

## Vendor Decision Criteria

1. Can make physical samples before full production.
2. Understands understated one-color branding.
3. Can explain risk clearly: nylon adhesion, chlorine durability, cap distortion.
4. Can support repeat production if Batch A works.
5. Price is acceptable after the above conditions are satisfied.